Roll Over, Godzilla: Korea Rules - New York Times: "A weepy love story, 'Winter Sonata,' became the rage in Uzbekistan after driving the Japanese into a frenzy last year. In Thailand and Malaysia, people devoured 'A Tale of Autumn,' and Vietnamese were glued to 'Lovers in Paris.' In China, South Korean dramas are sold, and pirated, everywhere, and the young adopt the clothing and hairstyles made cool by South Korean stars.

South Korea, historically more worried about fending off cultural domination by China and Japan than spreading its own culture abroad, is emerging as the pop culture leader of Asia. From well-packaged television dramas to slick movies, from pop music to online games, South Korean companies and stars are increasingly defining what the disparate people in East Asia watch, listen to and play."