The New York Times > Business > Your Money > The Goods: What Boyfriend Will She Wear?: "Ms. Ross says, than to embed the olfactory trigger in a pair of panties. Her line of women's underwear, which she introduced in the fall of 2003 in camisole-and-brief sets, bears cartoon images of past boyfriends. When scratched, the images emit scents.

The set called 'Handyman,' for example, releases the scent of cedar. 'BBQ Guy' smells like tangy sauce, and 'Mower Man' gives off the whiff of fresh-cut grass."