TIME.com: 10 Questions For Yeslam Bin Ladin -- Nov. 08, 2004: "The bin Laden name has become infamous, but one family member is trying to give it a different odor. Osama's older half brother (they share the same father) has just put his name on a new perfume, a jasmine-heavy scent dubbed Yeslam. Bin Ladin (his spelling), a resident of Geneva who has dual Swiss-Saudi citizenship, spoke with TIME's Scott MacLeod in Paris.

Aren't people going to say, 'Come on, a perfume from Osama's brother'? I'm not only a bin Laden. I am Yeslam bin Ladin. I have my own identity. It is my perfume, my creation. I was about to do it several years ago, but then I had to stop because of the events of Sept. 11. I expect people out of curiosity will try it, and they will find the smell out of this world."