New York Post Online Edition: news: "During the interview, which airs Monday at 10 p.m., Simpson shamelessly plugs a prank reality-TV show he claims to be developing. Simpson compared it to MTV's show featuring actor Ashton Kutcher pulling stunts.
'It's a takeoff on something called 'Punk'd.' It's me doing gags as, as Juice. Juice. What they call 'juicing' people,' he said. '[On a scale of 1-10], it's 7 or 8, that it's gonna happen.'"